The Reign will be using the red and black color scheme associated with other major sports teams in the Atlanta area, including the Atlanta Falcons and Atlanta United FC. The team's logo will resemble a bird, another common theme in Atlanta sports that is used by teams such as the Atlanta Hawks, Atlanta Falcons and the now defunct Atlanta Thrashers.
They are the first expansion franchise to unveil their official name and branding.
The franchise has recently named a number of staff members including coaches, the Director of Partnerships and Director of Marketing. The franchise has yet to name any players signed to its roster.
The Reign have until December 1 before they must have eight players on their roster, per Blizzard rules.