Comcast Spectacor, owner of the Philadelphia Flyers and the Wells Fargo Center, have announced the branding for their Overwatch League franchise. The franchise will be known as the Philadelphia Fusion, sporting an orange color scheme reminiscent of that used by the Flyers.
The reasoning behind their branding was explained in a press release:
“We are thrilled to introduce the Philadelphia Fusion brand and team colors as we continue our exciting march toward the start of the season,” said Dave Scott. “Orange and black are colors of passion here in Philadelphia, and we are proud to incorporate them as we continue to formulate our coaching staff and roster of players.”
The Philadelphia Fusion’s team name draws inspiration from the word’s origin, which surrounds the process of several distinct entities coming together to create a new whole that generates power and heat. The team’s marks depict a visual of speed and energy as the Philadelphia Fusion stand at the genesis of an amazing journey.
Only two teams have yet to reveal their branding, namely the Miami/Orlando and Kroenkes Los Angeles franchises. It is rumoured that the Kroenkes franchise will be known as the Los Angeles Gladiators, whilst the Miami/Orlando franchise will be known as the Mayhem.