Blizzard have created a new division within their company to handle all Overwatch esports programs, the company announced today. This division will bring together “some of the most talented people from across the entire organization”; the project also involves fully utilising Major League Gaming (MLG) which was acquired by Activision Blizzard in 2015.
The new division will retain the MLG name and use their extensive experience and skills to deliver strong esports products. It is unclear whether this move is practically similar to outsourcing the Overwatch esports logistics to MLG. The announcement states that Blizzard will also be leveraging minds from traditional sports, esports, and entertainment.
This new MLG/Blizzard division will be the central hub for the Overwatch League, Overwatch World Cup, and any other future ventures with official Overwatch esports. This arm of the company will deal with seemingly every aspect of Overwatch esports, from league management to sponsorship sales and event production.
The announcement also states that the new division will operate the “MLG-branded media network”, where they plan to broadcast Blizzard and Activision esports content from the Overwatch League and the Activision Call of Duty World League.
The full announcement can be pored over below:
Blizzard Entertainment, Inc. has formed a dedicated division within the company that will handle management, operation, sales, and distribution for Overwatch® esports programs, including the Overwatch League™ and Overwatch World Cup. In addition to bringing together some of the most talented people from across the entire organization, this effort includes the full integration of Major League Gaming, acquired in 2015, into Blizzard and also leverages some of the best and brightest from traditional sports, esports, and entertainment.
The new division, which will retain the MLG name, will build on Blizzard's nearly 20-year history as a leader in esports and leverage MLG's extensive experience with live events and content distribution. It will also operate the MLG-branded media network, which will broadcast both Blizzard and Activision esports content as well as other premium gaming programming.
In addition, the associated teams and technologies will serve as the operational foundation, partnership hub, and media-production network for the Overwatch League as well as Activision’s Call of Duty® World League. This includes league management; team, media, advertising, and sponsorship sales; content development; and event production.
Blizzard’s separate esports team will continue to directly manage and operate the global esports programs for Heroes of the Storm®, Hearthstone®, StarCraft®, and World of Warcraft®, but will begin leveraging the new division’s capabilities for media production, sales, and distribution.
With these initiatives underway, Blizzard currently has multiple open esports positions, with more on the way. Apply now at jobs.blizzard.com, and stay tuned there for more esports openings in the weeks ahead.